From Idea to Income is for the engineer who teaches and preaches, good in their field yet still wrapped in debt and held back by wires of hesitation, who is ready to stop doubting themselves and sit down to write a positive plan they work through line by line. I count a breakthrough once you hit 21% of the metrics I use for your line of industry, and as you keep climbing toward 46%, I call that rising net profit. The members who take hold of the ideas and actually put them into practice start figuring out their next better steps on their own, and over time they begin to reap the good results.